Content Marketing

Content Marketing
And Why You Need It

Content Marketing can be boiled down to produce communication articles that generate interest from the audience and drive a desired result.

Can be used to build awareness for your brand and services, educate your audience, boost links to your site by publishing in third-party websites, or just simply to create a positive experience to your audience when visiting your website.

To be done right, it needs in-depth research about your market, products or services, your audience, and written to elicit an action. It can take the form of blog posts, page content, newsletters, white papers, etc.

Well written content on your website will also drive traffic from search engines, from people that are actually interested or looking for what you provide.

Process and Services

As always, the content marketing services we provide are tailored to your needs and goals. You may want just to fill a simple website, or maybe regularly post articles to inform and increase traffic, or that killer newsletter that will bring people wanting to know more. Read about our process and services in content marketing below.

Content Marketing Strategy

We will start with a detailed audit of your current content, and understand what you want to achieve. From here, we will provide a content marketing strategy that, from our experience, would be the best to achieve your goals. This may include content creation for your site, white papers, connecting with publishers in your industry, etc. Please have in mind that content marketing is not a quick game and requires careful planning.

Content Scheduling

The scheduling of content is very much dependent on the type of content. While filling a site may require a more intense approach, a more regular periodicity in publishing blog posts to keep visitors coming back will work best. We can provide a monthly schedule for releases, which will also depend on the level of involvement you want to have.

SEO Integration

And, of course, all content needs to be optimised to get you higher on the search engine ranks, while sounding perfectly human and pleasant to read, targeting the keywords your potential clients are looking for.

Analysis and Research

We can provide a detailed analysis of your industry, terms and keywords to target, content that is more likely to induce curiosity in your audience, specific calls to action, etc. From here, a number of articles/blog posts or others can be agreed. Should it include video as well? What about imagery? We will work with you in establishing a campaign that will work. Furthermore, if we are managing your social media, we will also integrate with it.

Content Creation

Probably the more labour-intensive part of the process, but a very fun one at that. This is where we engage our team of copywriters to create beautiful content that works. Besides the written articles, we can use images you supply or source them for you, use video you have in house or engage with videographers to create it, create infographics, industry whitepapers, you name it.

Publishing and Distribution

Don't want to manage the aspect of publishing the content on your website? We can do that for you, on schedule as agreed. We have also a wide reach with third-party websites that accept content, thus tapping into their audience as well.