Social Media And
Pay-Per-Click Advertising
Pay-Per-Click Advertising
In recent years, social media companies have been modifying their algorithms to reduce organic reach of each individual post. What this means is that whatever you publish will only reach a small percentage of your social media account followers. However, social media is more and more a fantastic medium to reach your audience due to the immense ability to target specific user demographics.
Likewise, in what is normally called Pay Per Click advertising, mainly in search engines like Google, the ability to target very specifically keywords and demographics, when done right, brings enormous returns on investment.
We can advise on what the best solution is for your business, and execute a successful campaign. Get in touch for a no-obligation discussion on what we can do for your business.
Process and Services
In both social media advertising and PPC advertising, one of the most important steps for a successful campaign is the research into demographics and optimal keywords. We have extensive experience in delivering excellent ROI on you ad spend.
Identifying the Audience
One of the values of social media and PPC advertising is the ability to target the exact audience you want to reach, whether by demographics, location or interests, very broadly or in a specific niche. We will help you define your optimal audience and maximise your ad spend ROI by targeting exactly the type of people you want to reach.
Creative Design
Our designers and copywriters specialise in creating ads that make your audience want to know more about your products or services. Appealing images and intelligent copy make an ad shine through the noise of social media.
Analytics and Reports
Same as for social media management, analysing your campaign results in real time, extensive testing, and adjustments is paramount for successful social media and PPC advertising. Monthly you will receive detailed reports on the success of your campaigns and ad spend, with suggestions for more significant adjustments, if required.
Channel Choice and Setup
Not all platforms yield the same degree of success for all industries? While a B2B provider might have more success on LinkedIn, a Bar or Restaurant will likely see a greater return by advertising on Facebook or Instagram. We have experience running campaigns in all major platforms and can setup your advertising strategy to use the platforms that will work for your business.
Re-target Marketing
Technologies provided by the main platforms allow, for example, to re-market to someone who visited your site in the past. We make full use of these technologies to create surgically-targeted campaigns, converting these warm leads, into hot leads, and ultimately into clients.
Optimising PPC Campaigns
PPC advertising, besides audience targeting, is manly driven by keywords and search terms your audience will be using. We conduct extensive research on the best keywords to target, do competitor analysis, and continuously adjust to maximise the results on your PPC advertising investment.