Why Should You Outsource
Your Social Media?
Your Social Media?
Social Media Management encompasses a wide range of activities, with the ultimate aim of increasing your online exposure, leading to sales. It is much more than just posting an update once in a while: it requires great content with great copy designed for engagement or traffic, in-depth analysis of your current audience demographics, and which audience would you want to reach, understanding the ever-changing algorithms for each platform, knowing the times more likely to drive results based on your industry, and knowing how to interpret analytics and adjust to changes.
Do you have all the expertise in house, and it’s working for you? Great. If not, it is time to outsource to an agency that really understands the industry.
Process and Services
We see many agencies offering “Basic, Pro, Ultimate,…” packages out there. However, every business is different and the aims for a social media presence are very different. That is why we don’t believe in pre-made packages. We will discuss with you, understand your goals, explain what we can offer, and only THEN we’ll create a unique package specific for your company.
Social Media Strategy
We normally start by understanding your social media goals, and how they fit into your business. We will audit your current social media efforts and discuss with you a strategy to move forward. There are a lot of analytics involved at this stage, and we will deliver a draft plan for discussion.
Social Media Scheduling
Based on your industry and audience, we'll define how often you need to be posting/updating, and at what times of day/days of the week (it's no good to you to post your best content when your audience is asleep). We'll draft a precise schedule with different types of content (engagement vs traffic vs leads).
Analytics and Reports
We thrive on analytics (and know how to interpret them), and will keep monitoring and adjusting the strategy in real time. Once a month we will deliver detailed (or less detailed, if you prefer) reports on the success of your campaigns, with suggestions for more significant adjustments, if required.
Channel Choice and Setup
Based on the defined strategy, we will advise you on which social media channels your company should be focusing on. Each channel or platform has its own properties and audience bases. If you don't have those channels setup, we can help with this as well, adding your company info and great cover/profile images.
Content Creation and Publishing
Now that we have a schedule, we'll start generating great content for you, with beautiful images and optimised copy, to maximise the potential of each post. Do you need to be hands-off? Of course not. If you prefer, you can continue posting your own content, and engaging with your audience as much as you want.
Social Media Advertising
It's the perfect way to really boost your reach, and we can't emphasise enough how important this aspect of social media is. Want to know how we can help? Click below.
Find out more about advertising